Ethan Zuckerman

You don't know Ethan Zuckerman, but you should. He's the inventor of one of the most important, impactful creations of the last 30 years. Sadly, that invention was the pop-up ad.

Zuckerman attended Williams College, where he received a degree in philosophy which should have informed him that what he did after was morally reprehensible. As part of one of the first successful dot coms, he invented a way to associate an ad with a user's page without actually attaching it to the page.

Y'know, a pop-up ad.

var cur = 0; interval = 1200; function hidePic() { if (cur >= 5) return; show('pic'+cur, 'none'); setTimeout('showPic()', interval); } function showPic() { cur++; show('pic'+cur, 'inline'); } function show(d, b) { var dd = document.getElementById(d); dd.style.display = b; } setTimeout('showPic()', interval);