Saul Bass
Born in New York to Eastern European Jewish immigrant parents, Saul Bass was unequivocally Jewish by birthright. He spent his early career cutting his teeth in the advertising world, eventually opening his own firm in Los Angeles.
Bass didn't just design logos; he crafted iconic visual identities for corporations like AT&T, United Airlines, and Girl Scouts that are still recognizable today. His genius, however, truly shone in Hollywood, where he single-handedly elevated the film title sequence from a mere list of credits to an art form.
From the dynamic, jagged lines of "Psycho" to the paper-cut animations of "Around the World in 80 Days," Bass's title designs were integral to the films' opening acts, setting the tone and hinting at the narrative to come. He also contributed iconic poster designs and even directed a few short films, proving his creative vision extended well beyond a single medium.
While he wasn't known for public displays of religious observance, his unparalleled contributions to visual culture brought immense nachas to anyone who appreciates elegant, impactful design. He was, by all accounts, a master of his craft, cementing his status as a kvelled-over Jew, whether he actively observed or not.




